Elevenate was founded back in 2010 by Sara Ronngren and Jimmy Oden, after moving to Are, Sweden from the Alps. Sara was a clothing designer and Jimmy, a certified IFGMA mountain guide.
The name comes from the saying that one can do an “Eleven,” which is straight lining untracked snow, creating two lines behind you. Their slogan “State of Elevenate” captures the euphoric feeling of being completely present while doing something you love
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